Put AI to work in your food and drink business.
Most people know they need to do something with AI but don't know where to start. So we have The Expedition, a programme that takes you from dabbling with AI to putting it to work properly. The next group starts in October.
88% of people now use AI at work, but only 5% use it in a way that actually changes how they work.
Up to 40% of the possible productivity gains are left on the table through weak training and integration. The method is what Shift installs.
Everyone has the tools. Almost nobody has the method.
To make AI work, you need someone who understands both the industry and the tech.
Most people offering AI advice have learned the tools but have never worked in food and drink. I've done both, so I know how to apply AI to real roles and teach people properly.
Sixteen years in food and drink, at brands like innocent and Pieminister, consulting for startups through to multinationals, and founding and scaling Cheesies. I know how the industry actually works, and where the tech should be applied.
I built The NAM.B.A, my training programme for junior account managers, with AI inside my own business. That is where the expertise came from. I work across Claude, Copilot and ChatGPT so I can fit whatever you already run on.
The bridge is translation. I've done the job and I deeply understand the tech, so I know how to apply AI to people's roles and teach them properly.
Three ways to put AI to work.
Most start with one team and grow into AI across the whole business.
You and your team, ready to work with AI.
Programmes and coaching that turn you and your team into confident AI users: The Expedition, bespoke team training, and The NAM.B.A.
Providing them with the foundations to
get the best out of AI.
Your company playbook, coded into AI.
We audit how your team currently works, see where processes can be optimised, and then automate them with AI. Poor processes get poor outputs, so improving the way you work is key.
Your system, continuously improved.
A managed service that runs in the background and improves the system
alongside your team.
Regular audits of AI agents, and ongoing optimisation of
outputs.
Your business won't go AI-first until you do.
The Expedition is six weeks of one-to-one coaching built entirely around your work. You get up to speed fast on the tasks that actually eat your week, then you become the person who leads the change across the whole business.
Here's the map.
This is what's included.
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Join the waiting list for October.
This in small groups so that everyone gets the attention they need, so places are limited. Join the list and you'll get the dates, the detail and first refusal on a place before it goes public.
AI we've already put to work.
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In their words.
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Come on The Expedition.
The next group starts in October and places are limited. Join the waiting list to get the dates first.